As excessive heat bore down on southeast Wisconsin on Friday, workers and families did their best to stay cool.
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For some jobs, you cannot avoid being outside.
"Just another day at the office," said Steve Stuebs, owner of Stuebs Lawn and Landscape.
Stuebs and landscaper Jonathan Blas were on their fourth job of the day on Milwaukee's east side when we caught up with them. They said in this heat they start early, and they do not waste any time.
"Try to dress light, move fast and get back into the air conditioning," said Blas.
"Before work, I got up a little earlier. I was staying hydrated. Had a big breakfast," said Frank DeGuir, head lifeguard at Fox Brook Beach.
"Keeping them safe is our number one priority. We have umbrellas that all the guards sit under. We encourage them to drink water throughout the day," said Grace Gundrum, aquatics supervisor for Waukesha County Parks.
As crowds looked for relief at the beach, others tapped into their craving for frozen custard.
"It’s creamy. It just tastes good. It’s way better than water," said Miller Janzen.
Plenty of people dove in to their frozen custard at the Kopps in Brookfield. Some families were on cross-country road trips, while others were visiting from the South and enjoying "the break" from the sweltering heat.
"It's kinda hot, well, you guys think it’s hot, but it’s not really so hot for us. This is kind of spring," said Jason Jarvis, who was visiting from Georgia.
For people of all ages, it was the best day to indulge in a cold-and-sticky Wisconsin staple.