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An events company that pivoted their entire business online will help put on next month’s Virtual Cedarburg Strawberry Festival.
With roughly 50,000 people in attendance each day, organizers did not want to take the chance to get anyone to contract COVID-19.
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Festivals of Cedarburg Executive Director BJ Homayouni understands how many people rely on this festival each year, “We probably funnel $1.5 million through the Cedarburg and surrounding areas.”
This includes nearly 200 local merchants and artists, on top of 35 nonprofits that were set to participate, “It's a wave when we stop then the nonprofits have to come up with new ways for their annual charity giving, so it's just a snowball effect.”
“And it was like 'wow, this is a really viable opportunity here,'" said Homayouni.
This year’s Strawberry Festival will include a live stream on the homepage. Vendors will be in different boxes you can click on and interact with.
Tim Gill, CEO of Booth Central, had his team put their heads together after their live events started to fall through.
The Milwaukee-based company has a dozen more virtual events in the pipeline including the Milwaukee Virtual Home Show at the end of this month, Gill says, “They banded together and they’re doing a show connecting all together contractors they work with.