MILWAUKEE — The League of United Latin American Citizens (LULAC) convention in Milwaukee is proving to be a litmus test for the 2020 Democratic National Convention (DNC).
While the two events are separated by more than 30,000 attendees, LULAC is one of the biggest to be held in Milwaukee.
“This is going to be over 15,000 people, so it is going to be up there. To put that into perspective, (the) Northwestern Mutual Annual Meeting brings in 10,000, which is usually one of our largest annuals,” said Gus Martinez of Visit Milwaukee.
Visit Milwaukee said LULAC will bring in $2.5 million in economic impact, compared with the staggering $250 million from 50,000 visitors for the DNC.
Martinez said “that’s attendees flying into Mitchell, staying in hotels, they’re dining, they’re going to the museums, obviously, they are going to the convention center. That’s the kind of economic impact we can expect.”
The LULAC convention continues through Saturday at the Wisconsin Center in downtown. That day marks one year from the start of the DNC in Milwaukee.