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Report: Curling is the Olympics' most popular sport

Research shows Curling has dominated decade
Report: Curling is the Olympics' most popular sport
Posted at 7:25 PM, Feb 23, 2018
and last updated 2018-02-23 20:25:11-05

Curling is the most popular Olympic sport of the last decade, according to research by FiveThirtyEight.

Over the last four Olympics, the sport has seen the biggest spike in Google searches, just surpassing figure skating.

It shouldn't be surprising based on it's prevalence on social media.

Even Chicago Bulls' head coach Fred Hoiberg used curling to teach his young superstar Lauri Markkanen.

However, the sport's goal is to have consistent exposure, not just a short-term spike.

“The Olympics have definitely driven growth and exposure, but the key for us is not to disappear between Olympics,” USA Curling CEO Rick Patzke told ESPN. “You can get really popular for 17 days and then go away, you know?”

With the rush of excitement surrounding the men's team, and the two Wisconsin natives Matt Hamilton and John Shuster, that could be possible.

Hamilton has been all over headlines during this Olympic cycle. He's gotten shout outs from Aaron Rodgers and JJ Watt, pounded a beer with a Canadian curler and even started his own Mustache Militia.

If not for the USA Women's Hockey teams historic upset, Hamilton and USA curling could have been the story of the Olympics.

Whether or not anyone will remember curling exists until 2022 remains unclear, but for right now, they will have the whole world watching when they face Sweden at 3:00 a.m. on NBCSN.

Well, maybe not live, but they'll definitely watch the highlights.