Auto shows used to be where car lovers could get their fix on new car models, prototypes for the future and the latest from their favorite brands. The pandemic put a stop to that, so car makers and marketers had to come up with new ideas. Among them, virtual launches and taking prototypes on the road. Joining us with insights on this process is Andy Love, the Director Brand and Sales for Maserati North America.
Getting Car Lovers their "Car Fix" Virtually!
Car shows may look a little different this year
Auto shows used to be where car lovers could get their fix on new car models, prototypes for the future and the latest from their favorite brands. The pandemic put a stop to that, so car makers and marketers had to come up with new ideas. Among them, virtual launches and taking prototypes on the road. Joining us with insights on this process is Andy Love, the Director Brand and Sales for Maserati North America.
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