The heat is making big events including Country Thunder and the Waukesha County Fair stickier than ever. It is prompting a lot of locals to do whatever they can to avoid being outside.
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Playgrounds we passed were empty, along with some typical Friday night summer fun spots, like putt-putt golf courses. But there were two outdoor exceptions: public pools and beaches all along Lake Michigan were packed!
"It's cooler by the water," said Kenisha Deramus, who brought her three kids to Bradford Beach. "This is pretty much the safest place for our kids right now in this heat."
Others opted for anything indoors, like staying on ice at the Pettit National Ice Center or sitting with popcorn in an air-conditioned movie theater.
"It's really, really, really, really hot outside, so we thought this would be a good break," said Anastasia Goeman, who decided to see "The Lion King."
The Marcus Majestic Cinema in Brookfield was booming Friday night.
"It's a great night to be in at the movies," said Sheri Weaver. "A great excuse to get out of the heat."
But not everyone has options on dangerously hot days like this.
"The homeless are the most susceptible to suffer from heat stroke and things like that," said Faisal Khetani. "We're out here distributing cold water to help them cool down."
Khetani was among a group of community volunteers who made stops throughout the city with ice and water. They are part of Maruf, a Milwaukee Muslim organization dedicated to helping those in need.
"We mainly work with inner-city youth, people released from jail and the homeless," Khetani said. "Our aim is to benefit and uplift society. Seeing their gratitude and appreciation really makes us feel good."
"This cold water is a life saver because it really replenishes the body in this heat," said Revis Weston, who stays at the Milwaukee Rescue Mission. "I'm thankful they're providing it."