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Visit Milwaukee announces new, improved wayfinding signage

Posted at 5:12 PM, May 06, 2020
and last updated 2020-05-07 07:58:57-04

MILWAUKEE — Visit Milwaukee has joined forces with Milwaukee Downtown and the City of Milwaukee to announce new wayfinding signs across the city.

With the Ryder Cup, Democratic National Convention, and the USA Triathlon happening in our area in the coming months, Visit Milwaukee, Downtown Milwaukee, and City of Milwaukee joined forces to upgrade Milwaukee signage.

The new signs have already been installed and can be seen all over the city. The signs consist of 20 new vehicular signs and over 40 pedestrian signs which replace signage that was installed back in 2002.

“Part of what has attracted major events to Milwaukee is our compact, walkable downtown and how easy it is to navigate the city,” said Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “These signs improve visitor and local experience in a logical way. This means the overall visitor experience improves, and that ultimately benefits our destination’s tourism economy.”

These new signs are a part of a new plan to improve wayfinding in the city. This plan has already implemented CityPost digital kiosks and the VISIT Milwaukee maps incorporated into each Bublr Bike docking station.

Each sign lists three attractions that frequently have a lot visitors like the Milwaukee Public Market and the Summerfest grounds.

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