MILWAUKEE — On Friday, four minority business owners received a $10,000 grant from Fiserv as part of their Back2Business Program.
“It’s intended to offer financial support grants, as well as business consulting services to Black and minority, owned businesses,” said Bob Hau , Chief Financial Officer of Fiserv.
“Small businesses are critical to the economy, to our country's economy, but particularly minority-owned businesses are critical to those economies and communities that need them most,” said Fiserv Executive, Tod Horvath.
Adija Greer-Smith, owner of “Confectionately Yours,” was one of the recipients of the grant. These past few months Adija provided 10,000 cookies to health care workers as an effort to spread a little joy.
“It’s in us just to be good to people,” said Adija.
During the grant presentation, she was recognized for her efforts to make others smile, and for her continued hard work.
“I’m extremely thankful and extremely humbled by the recognition,” said Adija.
Adija said as her business continues to grow, she plans to use the money to purchase a delivery vehicle so she can reach more people outside the central Milwaukee area.
Over in Cudahy, Brandon Hawthorne, owner of "Twisted Plants," also received a grant. Brandon opened the vegan and plant-based restaurant in May, and he admits opening during a pandemic has been a struggle.
“I had a rough upbringing, so it’s another struggle, trying to reach a level of success that we are trying to accomplish. It’s very hard, but with the love of the community we were able to keep pushing through,” said Brandon.
Brandon said he is thankful for the support, and plans to use the money for some needed upgrades.
“remodeling to our floors and gets some PPE equipment,” said Brandon.
He hopes others continue to stand behind local businesses.
Fiserv plans to provide $1 million in grant money to minority small businesses in Milwaukee and other cities. To learn more or apply for the grant, click here.