BROOKFIELD, Wis. — Marcus Majestic is giving moviegoers the full Emerald City treatment during the Opening Week of "Wicked: For Good."

From costumes to colorful treats, fans are celebrating long before they head into the theater. Green and pink ICEEs — along with matching caramel corn — are among the themed offerings drawing big smiles.

Twelve-year-old Carter is a huge fan. When asked how huge, he didn’t hesitate: “Really big… bigger probably than this whole movie theater!”

The lobby is filled with photo ops, fandom displays, and fans dressed as their favorite Shiz-U characters. Theater leaders say that’s exactly the experience they hoped to create.

Marcus Theaters
“I hope they come to the theater and have so much fun, seeing it with a crowd like it’s meant to be seen," said Angela Smetana of Marcus Theaters.

Moviegoers are encouraged to arrive early — because the magic starts well before showtime.
Watch: Fans get a ‘Wicked’ welcome at Marcus Majestic for opening week of Wicked: For Good
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