MILWAUKEE- MKEing coffee has teamed up with a non-profit to raise awareness and funds in an effort to eradicate sex trafficking in Milwaukee County.
Fifty percent of the proceeds from the private label Foundations blend will go to Foundation for freedom inc.
Chad Johnson built MKEing coffee off the business model of social responsibility.
"We are operating from a deliberate focus on generosity," said Chad Johnson, founder of MKEing coffee.
When Johnson met Dana World-Patterson of Foundations for freedom, the two knew there was a partnership brewing. Recently the local roaster created Foundations blend. Its described as a rich medium roast with a sweet chocolate base.
Foundations for freedom is a non-profit that works with women and girls who have escaped the life of human sex trafficking in Milwaukee County.
"We endeavor to help them to go from victim to surviving to ultimately to thriving we don't believe in being a survivor is enough," said Dana World-Patterson.
Even though MKEing coffee is a small roaster Johnson is hopeful the company's efforts will make a big impact.
"It's an ongoing collaboration we have until sex trafficking is eradicated in the city of Milwaukee why would we stop selling that blend."