MILWAUKEE — Carmex has enlisted the help of five Milwaukee Institute of Art and Design students to create artwork for their new social media campaign.
The goal of the campaign is to showcase the artists' personal versions of comfort and living as their authentic selves while using Carmex products.
The company went to MIAD and visited classes in order to pitch their campaign and find artists. Over 100 students enrolled in the project and created a piece of digital artwork that met the criteria explained during a briefing. Of those students, five were selected.
These five students got to showcase their artwork on the Carmex website and social media pages. Additionally, each artist is featured in their own video on the Carmex YouTube page.
- To watch Liz Geoffrey's video, click here.
- To watch Kate Kruk's video, click here.
- To watch Jordan Polk's video, click here.
- To watch Irene Balasoiu's video, click here.
- To watch Amira Humes' video, click here.
With this campaign, the students were able to showcase their work on a national scale and even received monetary awards up to $500.