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Shops, customers execute Small Business Saturday in pandemic

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WAUKESHA, WI — Small Business Saturday across Southeastern Wisconsin looks a little different during the pandemic.

At Boswell Books on Milwaukee's east side -- Small Business Saturday started, but no one was inside shopping. Instead, pre-ordered books were placed on a cart when ready for pickup.

“It’s a small business Saturday unlike all small business Saturdays,” said Daniel Goldin, proprietor of Boswell Books.

In Wauwatosa at Ruckus & Glee, a local toy store, just five people were allowed inside.

“So different than last year. Then it was about 20 to 30 people in at a time,” said Sarah Fowles, owner of Ruckus & Glee.

Shopper Karyn Lemanczyk says she only shopped local on Saturday.

"I want to make sure the places we hold near and dear stay successful,” she said.

Megan Hackel spent her day in Downtown Waukesha, where business can operate at half capacity.

"It's a tough year... but we're going strong,” said Tami Evanoff, owner of Burlap and Lace Marketplace.

Evanoff Said despite the pandemic, she's happy seeing loyal customers' continued support.

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