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Milwaukee tourism loses $52 million from cancellations, postponements

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Posted at 12:14 PM, May 03, 2020
and last updated 2020-05-03 13:14:38-04

MILWAUKEE — The Milwaukee Business Journal is reporting that Milwaukee Tourism has lost a total of $52 million in cancellations due to the coronavirus.

At least 69 events booked by the local convention and visitors bureau have been canceled or postponed since the start of this coronavirus pandemic.

These 69 events add up to 67,987 hotel room nights and that whopping $52 million. Some of these canceled events include university graduations, JCCs of North America Summit, and National Indian Health Board Behavioral Health Conference in June.

However, there is a possibility that this revenue could come back if events like college graduations and summits are rescheduled to July. Additionally, there are still many large events and summits planned for the months of August and July.

As of right now, the USA Triathlon and Wisconsin State Fair are still going to happen as scheduled.

Summerfest is still slated to happen as well as the Democratic National Convention, just on different dates. The Ryder Cup is also on the schedule for September.

Some of the canceled events have also rescheduled for future years. According to the Business Journal, Visit Milwaukee is booking events as far out as 2027.

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