SE WISCONSIN — The Department of Agriculture, Trade and Consumer Protection has sent cease & desist letters to several businesses in the state accused of price-gouging certain items.
DATCP sent the letters to 16 companies "suspected of raising prices unlawfully during this period of economic disruption."
“While it is not uncommon for prices to increase during times of high demand or low supply DATCP will be closely monitoring the marketplace to ensure Wisconsin consumers are being treated fairly,” said Lara Sutherlin, Administrator for the Division of Trade and Consumer Protection in a press release. “Consumers can report their concerns to DATCP’s Bureau of Consumer Protection for evaluation and follow up.”
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Cease and desist letters were sent to the follow companies:
| Store | Location | Item |
| Ace Hardware | Delavan | Clorox Bleach/Toilet Paper |
| Asian International Market | Milwaukee | Rice |
| Dollar Tree | Marinette | Toilet Paper |
| El Rey Foodmart | Milwaukee (3) | Rice, bleach, water, limes |
| Matrangas | Racine | Bottled water |
| Pacific Produce | Oak Creek | Rice |
| Restaurant Depot | Milwaukee | Toilet Paper, Cookies |
| Walgreens | Cudahy, Waukesha | Toilet Paper, Lysol Spray |
| Walmart | Milwaukee, Rhinelander | Toilet Paper, Milk |
| C&S Supermarket | Milwaukee | Rice |
| Cermak | Milwaukee (2) | Pinto Beans, Watermelon |
| Grainger | Online | Surgical masks |
| Marketplace Foods | St. Croix Falls | Toilet Paper |
| Menard's | West Milwaukee, Burlington, Online | Hand cleaner, Lysol wipes, N95 Masks |
| N95Sales.com | Online/Oshkosh | N95 Masks |
| Point Market | Stevens Point | Rice |
To report suspected price-gouging, click here or email DATCPhotline@wisconsin.gov.