MILWAUKEE — Milwaukee ranked as the top local market in the country for viewership of the 2026 Milan Cortina Olympics, NBC Sports reported Tuesday.
Milwaukee led the U.S. with a 13.7 rating and 49 share for Milan Prime (live 1-4 p.m. CT) + Primetime in Milan (7-10 p.m. CT) through February 20.
Rounding out the top five were Minneapolis, Fort Myers, Pittsburgh, and Dayton.
The Milan Cortina Olympics delivered 23.5 million viewers across NBC, Peacock, USA, CNBC, and NBCU's digital platforms - up 96 percent from the Beijing games.
All told, NBC's networks delivered the largest audience for a Winter Olympics since 2014.
You can see the full news release from NBC Sports here.
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