Gutekunst is right about the price tag. With the current rate of mediocre free agent quarterbacks skyrocketing--Alex Smith is making 17 million next year with Washington--the Packers will have to unload a Brinks truck to keep Rodgers.
Some quarterbacks ahead of him are Cam Newton (21.5 million), Eli Manning (22.2 million), Joe Flacco (24.7 million) and Matthew Stafford (26.5 million).
The NFL's highest paid player next year is San Franciso Quarterback, Jimmy Garropolo, who inked a record deal that will earn him 37 million dollars next year.
Green Bay wants to make sure Rodgers is firmly under contract and never suits up for a rival like his predecessor, Brett Favre. Which is something he hinted at earlier this year.
"I think you have to be humble enough to realize if it could happen to Brett, it can happen to you," Rodgers said. Rodgers was speaking about possibly playing into his 40s like Tom Brady and perhaps needing to move on to win a Super Bowl.
The good news for the Packers, this is their second major negotiation with Rodgers, and with a relatively similar front office situation, both sides should understand each other well.
When Rodgers and the Packers went into negotiations for his current contract in 2013, both sides were in a nearly identical spot.
Rodgers had a comfortable two years left on his deal, and the Packers wanted to make sure the situation didn't get strained or stressed. New GM Brian Gutekunst wants to follow in the footsteps of former GM Ted Thompson and handle the situation in the same manner.
What Gutekunst doesn't want to follow is Thompson's passive attitude towards free agency.
We’d like to be really aggressive and see if we can be in every conversation,” Gutekunst said regarding free agency. “Now, whether that leads to us ending up signing a bunch or not, we’ll see. There’s limitations there. But we’d like to be as aggressive as we can to try to improve our football team.”
And he gave no indication that a probable Rodgers' deal would impact any potential pursuits.
However, the Packers financial picture is tricky with seven players making 10 or more million dollars in 2018, including three wide receivers in Jordy Nelson (12 million), Randall Cobb (12 million) and Davante Adams (10.5 million).
“It’s a big puzzle, and as the information comes in, as we get closer to the free-agent time period and get through the combine and get a better feel for the draft, some of those things will come into play,” Gutekunst said.