In its annual 'World Fame 100' rankings, ESPN slotted Green Bay Packers quarterback Aaron Rodgers at number 56 on the 2017 list.
Rodgers was ranked 53rd last year.
Cristiano Ronaldo, LeBron James, Lionel Messi, Roger Federer, and Phil Mickelson finished in the top five.
ESPN compiles the list by looking at social media status, endorsements earned, and Google search popularity.
Rodgers earned $8 million in endorsements, but is docked heavily in the social media category; Rodgers does not have a Facebook or Instagram, two of the three social media sites that are used for ESPN's evaluation.
The Packers' star finished fifth among NFL players on the list. Tom Brady, Cam Newton, Drew Brees, and Russell Wilson all preceded him.
There are several other Wisconsin connections on the list, as well. Former Marquette guard and current NBA star Dwyane Wade finished 24th, up from 33rd in 2016.
Wisconsin native and former Badger J.J. Watt tumbled from 56th last year to 74th in this edition after missing 13 games this past season.