The Fiserv Forum has five days of sell-out events this week, which means they are operating 24 hours a day through Saturday.
Tony Vetta says he’s been to two concerts at the brand new venue this week.
“We saw Metallica last night, Foo Fighters today,” said Vetta pointing to his friend Randy Rhoades.
“And I’m doing 21 Pilots Saturday night as well so yeah, it’s awesome,” said Rhoades.
Besides the Milwaukee Bucks home-opener on Friday, the arena is hosting Metallica, Foo Fighters, Eagles and Twenty One Pilots over five days.
The arena’s chief marketing officer Dustin Godsey said it has been amazing.
“We knew what night our home opener was going to be and it was just the perfect storm and it’s turned into a really fun incredible week,” said Godsey.
But that has also meant they have needed crews working at all hours in the arena to make it happen. At times there are up to 1,200 people just working in the building. Fiserv Forum has even brought in some crews from other arenas to help out.
“Five straight nights, five sell-out events, we are going to have crews here 24 hours a day for really this entire week from change over crews to hospitality to catering,” said Godsey.
Concert goers says they aren’t sure how the Fiserv is pulling it off, but they are happy it is here to host the events.
“It’s really cool now that Milwaukee’s getting the big name shows because of this too. We’ve never had this before so we’ll take full advantage,” said Todd Filter who went to Metallica and Foo Fighters this week.