The video, released on team's Twitter and voiced by first baseman Eric Thames, was a gray, gritty portrait of Milwaukee meant to symbolize that underdog feeling around the team.
It's the exact opposite of the glitz and glamour surrounding the majors which is anticipated to be featured by the dynamic duo of Giancarlo Stanton and Aaron Judge in New York, Clayton Kershaw in Los Angeles, and the powerhouse Cubs 90 miles south.
"Not soft, not entitled, not complacent, not concerned with what anyone else thinks, not bound by their expectations, not going to settle for second best," Thames said in the video over shots of Wisconsin farmers, kegs of beer being hauled, and Brewers players lifting weights.
Thames ended the video saying, "Not finished, not even close."
It's clear what the Brewers are going for in 2018. They're trying to challenge the status quo of Major League Baseball.
The Brewers start their 2018 season with a three-game set in San Diego before heading home for series against the division rival Cardinals and Cubs.