ShowsThe Morning Blend


The Lipstick Revival

with Merle Norman
Posted at 10:25 AM, Feb 18, 2021
and last updated 2021-02-18 11:25:23-05

Lipstick has always been a staple in the cosmetics industry. In fact, economists even have a trend they call the lipstick effect- that in a down-turned economy, people will spend on small indulgences, such as lipstick to brighten their mood. Merle Norman has survived many economic changes in the past 90 years, including re-tooling the lipstick machine to help in the WWII war effort to make bullet casings and to provide camouflage makeup to the troops!
Studio owner Beth Frost join us to talk about lipstick!

Wearing masks for health safety is a new problem to overcome. Many women are not wearing lipstick, frustrated that it just comes off on the mask, however, they are telling us that their lips are dryer and more chapped because lipstick has nourishing, protective benefits. Here are a few simple steps to help with this problem:

1. PREP: Use a Lip Exfoliator to slough off dead skin. This lip treatment has microdermabrasion crystals. Simply rub the product on your lips, massage your lips together and wipe away with a tissue.

2. PRIME: Apply a thin layer of Lip Revive, a moisturizing, anti-lining, and anti-feathering lip primer. Outline your lips and fill in with Clear Lip Pencil. This invisible barrier will lock color in place up to 10 hours.

3. COLOR: Apply two thin layers of your favorite Merle Norman lip color with a lip brush, blotting between layers.

4. SET: Hold a single ply of tissue over the lips and swipe Soft Focus Finish Powder. The powder will filter through the tissue and set the lipstick without removing color. For extra long wear, spray with Expert Touch Finishing Spray to lock in color. Be sure to spray your mask as well.

Stop in for your personal lipstick revival lesson. Since 1961, Merle Norman has offered safe, hygienic lipstick bubbles for you to try on lipstick with disposable lipstick applicators