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Protect What Matters Most with Sun Safety

Posted at 1:00 PM, May 20, 2018
and last updated 2018-05-20 14:00:47-04

In time for Skin Cancer Awareness Month this May, Coppertone® is launching its "Protect What Matters Most" campaign in partnership with 4-H, the country’s largest youth development organization and leading dermatologist Dr. Elizabeth Hale, who has been featured in Vogue, The New York Times, and Cosmopolitan. As skin cancer rates continue to rise, Coppertone® aims to educate kids on sun safety and bring about real behavior change that will last a lifetime. Dr. Hale joins with more information, along with Lucy Hutchinson, a 4-H Youth Spokesperson.