ShowsThe Morning Blend


Navigating the Terrain of "Startuplandia"

A Self-Help Business Book by E. Keller Fitzsimmons
Posted at 9:35 AM, Sep 29, 2019
and last updated 2019-09-29 10:35:50-04

Entrepreneurship seems like a thrilling, lucrative adventure—until things go horribly wrong. As crisis after crisis hits, even the most seasoned founder can get disoriented. E. Keller Fitzsimmons has written a field guide outlining the terrain to help you avoid getting "Lost in Startuplandia". The serial tech entrepreneur and author joins us to discuss the successes and failures of start-up businesses and who will benefit from her helpful new book.

E. Keller Fitzsimmons will be speaking and signing books at the Fall Xperiment at the Wisconsin Center on October 4 and 5. For more information, visit