ShowsThe Morning Blend


Changing the Way We Drink During Dry January

With Athletic Brewing Company
Posted at 10:41 AM, Jan 05, 2021
and last updated 2021-01-05 11:41:14-05

2020 is really just 365 days to forget. Now that 2021 is here, flipping the calendar often means renewing an annual commitment to pursuing a healthy and active lifestyle. For some, this means beginning the New Year with a Dry January and for others, it means elevating their inner athlete to a new level.

Each January Americans decide to give something up for their health or to benefit themselves in other ways. Regardless of what they choose to change, staying committed can be tough. Too often Dry January is viewed as full of compromise and for many hard to sustain. Athletic Brewing Company, America’s first brewery dedicated solely to brewing nonalcoholic beers, is changing that thinking with “athletic” beers that are great tasting, low in calories, all-natural, refreshing, and just happen to be nonalcoholic.

Fast Company’s “Most Innovative Company’s” Honoree, 2020 and Co-Founder, Athletic Brewing Company, Bill Shufelt joins us to talk about Dry January and how Athletic Brewing Company is changing the way we think about drinking.

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