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A Resilient Diamond Jeweler

Posted at 10:53 AM, Jul 18, 2018
and last updated 2018-07-18 11:53:31-04

Being a successful diamond jewelers is no easy feat. Back in 1980 when founder of Kesslers Diamonds, Richard Kessler, first opened the store, he spent the next 11 years trying to keep the store from going out of business.

One day in 1991, Richard's life changed when he met business strategist Tony Robbins. From then on, Richard stopped focusing on selling and learned to look at jewelry from the customer's perspective. By focusing on the customer and their needs, Kesslers Diamonds grew 50% a year for 10 straight years and now they are the largest seller of diamonds in the state of Wisconsin.

To learn more about customer-focused diamond jewelry or to find a store near you, visit