MILWAUKEE — Optix On Downer is a boutique eyewear store on the East Side. They've been in business for 34 years. Brian McGinley owns it with his wife.
"I just try and give people an individualized experience," McGinley says. "Something a little different to separate us from some of the other options in town."
"Eyewear is really important," says store manager Tyffani Markadonis. "Rather if you have one pair of glasses for everything, or if you're looking for multiples... If you're looking for an accessory, our [inventory] goes with your outfits."
It's not just their eyewear that's impressive here. McGinley has been an optometrist for over 20 years. He's got state-of-the-art equipment that allows him a full assessment of his patients' eye health during an exam.
"First of all, they come in and do a bunch of tests," said McGinley. "They have a screening test before they see me. We have an opto map camera, it's one of the latest models that will do in-depth pictures of the retina and allow me to evaluate their eye health."