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We're Open: New Berlin non-profit pet store struggling due to COVID

Posted at 6:21 PM, Jan 14, 2021
and last updated 2021-01-14 19:21:13-05

NEW BERLIN — A unique non-profit pet store in New Berlin is struggling to stay open during the coronavirus pandemic.

The volunteers that work at Paws In at 16040 W. National Ave, New Berlin call it a 'pet thrift boutique'. It's a volunteer-operated thrift store for pets. Most items are donated and have thrift store prices. The best part about the store is that all proceeds are donated to its parent organization, Canine Cupids. It's an organization that supports foster dogs with food, medical care, and training until they find their forever home.

However, things aren't looking good for the storefront.

"So getting more foot traffic, to get more sales in, is really the only way we can keep helping more dogs," volunteer Laura Holterman said.

According to the volunteers, only about 8 to 10 customers come in per week. Since everything is thrift store priced, those few sales don't translate to huge profits.

“We need more sales to justify everyone's time and effort," volunteer Clodagh McGuiness said.

What makes things more difficult is that many of the foster care dogs are elderly or have medical issues. That drives the cost of care up significantly.

They don't have a closing date yet, but they said they could be nearing the end. You can help keep their mission alive, though. Go to the Paws In Facebook page or go to the physical store on 16040 W. National Ave, New Berlin. You can find the store location on the map located below:

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