MILWAUKEE — On Nov. 20, a co-op opened up at Milwaukee's Sherman Phoenix. It's called Kujichagulia Producers Cooperative.
Kujichagulia is one of the principles of Kwanzaa. It's a Swahili word for "self-determination" and that's exactly what entrepreneurs who make up the business have.
Inside of the co-op, shoppers will find perfectly displayed special hand-made items for sale like soaps, candles, wellness products, even bottles of hot sauce.
"It's a blessing to see where it came from and where it is now it's been delightful," said Riddell Fairfield, owner of Little Junior Gourmet Sauces.
- The List: These Restaurants Are Offering Carryout, Delivery
- Are You Open? Submit Your Business!
At a time when businesses have had to cut back on staff or furlough employees, these vendors found a way to get back to work. Being a part of a co-op allows them to share profits. Venice Williams created it.
"I've been blessed to curate sixteen different makers to come together as a cooperative and to bring what we have to the Milwaukee area," Williams said.
"To open a store on my own as one product and one business and one maker would have felt really crazy to me, but to say together we are stronger is a whole different story and whole different reality," she continued.
And it's working. Venice told TMJ4 News business is extremely good. She said when you buy from these locals, you're supporting their dreams.
Submit a news tip