WISCONSIN — With its roots in Wisconsin, Cousins Subs has become a staple in the Midwest.
So when COVID-19 hit the states, CEO Christine Specht, had to work fast to keep her employees and customers safe.
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"We have things in place. We have plexiglass that is between the point of sale and the credit card terminal. And certainly, we have changed the way we have feed our community based on the compliance of the mandates and listening to out employees for what their concerns were," says Christine.
With no intention of laying off or furloughing employees, Christine says workers have stepped up to the plate.
"We can support the community by running our business. It's pretty incredible and lifts your spirits in a time when you can get pretty down about what's happening in the world. But our employees have been just phenomenal," said Christine.
On April 13th, Cousins Subs launched its "Cousins Cares" campaign.
"What can we do now? We need to be responsive to what is happening out there with our first responders and our health care providers because they are on the front lines and what they are doing is nothing short of miraculous," says Christine.
The campaign allows a guest to purchase a discounted 20-piece party box and have it delivered to the essential workers of their choice.
"Working in this environment is very stressful, is very different, and people have had to adapt to change," says Christine.
New normal or not, one thing Christine hopes will never change is people helping people. That's why Cousins Subs is open, to help spread hope one sandwich and side of cheese curds at a time.