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Brides say 'yes to the dress' virtually with local boutique

Posted at 9:04 AM, Apr 15, 2020

It's not uncommon for brides to do a little dress shopping online. It's an easy way to figure out what you're looking for before trying on a gown in person.

However, the new normal doesn't allow for bridal shops to operate as they're used to. Instead, brides are forced to say "Yes to the Dress" virtually.

Luckily for brides in Milwaukee, Miss Ruby Boutique has figured out a way to make the distant experience special.

"Working with the brides one-on-one to try and curate a box of dresses for them and then shipping those out. Then we work with them virtually to do a full-blown bridal appointment," said Sara Johnson, sales manager at Miss Ruby Boutique.

Sara and her team may not be able to celebrate a bride's find by popping champagne at their downtown location, but they are so good at their job that when a box is sent for a home fitting, a special treat is inside.

"We couldn't figure out a way to send champagne so we got champagne gummy bears," said Sara Johnson. "We're on a virtual video chat with them too so we get to be a part of that experience. So we are doing the best we can to make it still fun for them."

It's not just the team at Miss Ruby receiving Sara's praise, it's the entire wedding community.

"Honestly the brides have been amazing, and we've been talking to our designers and they've been amazing. I think like as an industry the Milwaukee wedding community has been great and we have all been rallying around each other," said Sara.

The support from vendors and brides has helped Sara's passion grow.

"The times that I get to interact with brides, we've done a few other like Instagram and Facebook lives, and those times have brought me right back to normal and reminded me why I love my job and what we are trying to get back to," she said.

No matter if you need a bridal gown, bridesmaid dresses, or just that last little sparkle, Miss Ruby is open and ready to make the special day one you'll never forget

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