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Is Black Friday really the best day to get that big screen TV? Busting shopping myths

Posted at 7:17 AM, Nov 25, 2019
and last updated 2019-11-25 15:24:54-05

This is part of a larger TODAY'S TMJ4 series on Shopping Safety with stories airing all day on Monday, November 25. For more information, visit

MILWAUKEE -- Are Black Friday and Cyber Monday really the best day to get that big screen television? How about a fridge?

We took those questions to the creator of He says yes, to both.

"TV, electronics in particular, Black Friday is the single best shopping day to shop," said Edgar Dworsky.


You still need to be careful. He believes you need to get at least 35% off that fridge or you're being ripped off.

"Getting a great price on a lousy product is no bargain, so you really have to do your homework."

You can check products' price history on websites like this or this.

Most of the time, you will not need to wait until Black Friday or Cyber Monday for the deal.

"Let me tell you, November has become Black Friday month," said Dworsky.

Marquette University's marketing professor Felicia Miller says more Black Friday shoppers will look for deals online first, which has made businesses more aggressive to get you through their doors.

"Once they get you in the store off of that good deal, they know they're going to make up the difference on the other items you're gonna buy anyway," said Miller.

If you're looking for a deal on clothes or shoes, Miller says you're likely out of luck.

"Because most people are going to get on deals all year round, they're going to be looking at the novel items - the items that are hot trendy."

You also need to keep a close eye on when the deals start. Some begin online before they hit the store, such as Kohl's. The AD says deals begin at 12:01 a.m. online and in store at 5 p.m. Thursday. That is a 17-hour difference.