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'DRV SOBR': Woman uses vanity plates to send message to others on the road

Posted: 3:43 PM, Feb 20, 2019
Updated: 2019-02-20 21:49:25Z
DRV SOBR license plate might curtail OWIs in Wisconsin

WEST BEND — Ten years ago, Cheri Noll bought a car and got an idea.

"I just thought it was a great message. ... Ironically, in Wisconsin, it wasn't taken," Noll said.

Her message of hope and responsibility is on display everywhere she goes. For Noll, the words "drive sober " in bold, black letters are not just a reminder to drivers, it's also a testimony of darker days.

"My last incredible crazy drunk was June 24, 1995. ... No regrets at all; a whole new life," said Noll.

Noll now uses her sobriety experience and education to help others as a substance abuse counselor with Alarus Healthcare in West Bend. She has touched others on their road to recovery.

"People I have kept in touch with, actually taken education classes six and seven years ago, say 'I'm still doing good; I am still sober.' And that is the other reason I do this — because it is truly rewarding."

Noll, like TODAY'S TMJ4, wants to drive home the message that driving sober is a choice we all can make.

"If you have that first OWI, this is a gentle reminder driving past me on the highway to make a better plan next time."