The animal rights group, PETA, is encouraging Marylanders to go vegan and not eat crabs with a new billboard in Baltimore.
The billboard is posted right near the city's Inner Harbor, outside the Shot Tower-Market Place subway station.
It shows a picture of a colorful crab on the board, that reads: "I'm ME. Not MEAT. See the individual. Go Vegan."
This comes after PETA launched an initiative to persuade people to not consume seafood in an effort to end commercial fishing and promote veganism.
Crabs are a major part of Maryland's economy. Watermen sell more than 30 million pounds of the crustacean in a typical year, according to the Baltimore Sun. That's worth about $55 million in business.