NewsMilwaukee Tonight

Actions

McLaughlin & Hayes Hat Co. hat selected for Kentucky Derby Museum

Cassandra's Hidden Gems
Posted at 7:16 PM, Feb 20, 2024
and last updated 2024-02-20 20:16:54-05

MILWAUKEE — We introduced McLaughlin & Hayes Hat Co. as a hidden gem last year. We’re revisiting them to share some great news. One of their hats was selected to be in the Kentucky Derby Museum.

A contest was held to honor the Derby's 150th anniversary. There were worldwide submissions from professional and amateur milliners and designers. From them, eight full ensembles, eight pieces of headwear, and two accessory submissions were chosen. John McLaughlin’s hand painted hat was selected not only as one of the eight, but to be part of their permanent collection.

“It is a 100% Beaver fur felt fedora that we custom-made in-house on our 100-year-old equipment, and then I used a technique that we've developed to apply the artwork. I could see in my head. After I finalized the shape, I then started with a mechanical pencil, and hand drew the scene onto the hat so that I can make small changes and make sure that the alignment is right.” Said John.

He then applied alcohol-based ink with felt tip brushes. John added an extra step which he calls a watercolor effect that bleeds the ink and softens the lines.

The Kentucky Derby, though held in Kentucky, is one of the most prestigious horse races in the world. Those who don’t attend often celebrate with elaborate parties and hats are a must!

I spoke with Kate McLaughlin about Derby fashion and folklore. Kate says, “The Kentucky Derby has evolved into the most stylish few minutes of sports that's out there. When you show up, you have to show out.” This is an equal opportunity to be fabulous, both men and women dress up for the Derby.

As far as folklore, she says people who go to the Derby believe that if you're placing a bet and you're not wearing a hat, you will bring bad luck to everyone who bet on the same horse and jockey you have. “It is folklore, and it is folklore that is meant to be observed.” Said Kate.

Not interested in Derby doings? Easter is also coming up, and every church lady needs her hat.


It’s about time to watch on your time. Stream local news and weather 24/7 by searching for “TMJ4” on your device.

Available for download on Roku, Apple TV, Amazon Fire TV, and more.


Report a typo or error // Submit a news tip

milwaukee tonight

News

Nominate your 'Hidden Gem' for Milwaukee Tonight

Milwaukee Tonight focuses on the people, places, and events that make the community special. From artists to architecture, food to festivals, neighborhoods to nightlife - this show is a nightly reminder that our city is filled with stories to be proud of. Watch weekdays at 6:30 p.m. on TMJ4.