GREENFIELD, Wis. — Actor Hugh Jackman took to Instagram on Tuesday, announcing his arrival in Milwaukee while donning a cheesehead, ahead of his planned custard giveaway to promote his upcoming movie.
“First time in Milwaukee, and I am so excited,” Jackman said in his Instagram video. “I’m never taking cheese off my head again. I can’t believe I went 57 years without it.”
The movie, “Song Sung Blue,” follows the true story of Mike Sardina and his wife, Claire Sardina, played by Kate Hudson, and their tribute band Lightning and Thunder.
Jackman, along with the writer and director of the movie, Craig Brewer, will hand out the free scoops at Kopp’s Greenfield location to celebrate the film's hometown premiere Tuesday evening, according to a release from the custard shop.
Watch: Hugh Jackman serves free custard at Greenfield Kopp’s Frozen Custard
Guests can begin lining up at 1:30 p.m., with free custard available on a first-come, first-served basis for the first 500 people. The giveaway officially kicks off at 2:30 p.m.
The special flavor, Song Sung Blueberry, features blueberry custard swirled with cream cheese custard, blueberry ribbon, pastry pieces and streusel crumble.
If you can't make it to the giveaway but still want to try the new flavor, don't worry—it will be available for purchase at all three Kopp's locations.
The Kopp's Greenfield location is at 7631 W. Layton Ave., Greenfield, WI 53220.
“Song Sung Blue” hits theaters Dec. 25.
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