MILWAUKEE, Wis. — The Harley-Davidson Homecoming Festival is coming to an end after a three-year run.
The event, known as "a celebration of music and moto-culture," drew tens of thousands of people to Veterans Park during its tenure, featuring chart-topping artists like Green Day, Foo Fighters, Red Hot Chili Peppers, Machine Gun Kelly, Jelly Roll, and Chris Stapleton.
Its peak turnout was in 2023 at over 130,000 attendees, but attendance dropped steadily in the years that followed: around 60,000 in 2024 and over 32,000 in 2025.
A media release specified, "The events formally associated with H-D Homecoming will now be incorporated into milestone anniversary celebrations."
This week, the company announced a new partnership with Milwaukee World Festival to sponsor the Fourth of July finale for Summerfest. This year, it'll mark America's 250th birthday.
The event will include a 20-minute fireworks show and a special admission promotion and a gate giveaway for the first 5,000 fans.
More details will be released at a later date.
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