On Sunday, that backfired as the Packers lost to the Ravens 23-0 and fans were able to drink for free the entire game.
General Manager Scott Bell says around 200 people were packed into his establishment during the game, and he and his staff served between 275-300 cups of free beer. Some fans had more than others.
"Wisconsinites and Packers fans are at least somewhat responsible," Bell said.
Bell has no intentions of discontinuing the promotion, saying he believes the green and gold will get things rolling.
The Bierhaus may be in for another long day Sunday night, however, as the Packers travel to Pittsburgh to face off against the Steelers - allowing just 16.5 points per game, good for second-best in the NFL.