America's oldest brewery is expanding its reach into the Midwest, bringing its nearly two-century legacy to Wisconsin and Iowa next year.
D.G. Yuengling & Son Inc., founded in 1829 in Pottsville, Pennsylvania, announced Monday that its beers will be available in restaurants, bars and stores in Wisconsin and Iowa starting in early 2026.
Watch: Yuengling beer is coming to Wisconsin in 2026
“We’ve been hearing from fans across the Midwest for years asking when they’d finally be able to enjoy a cold Yuengling close to home,” said Jennifer Yuengling, vice president of operations at D.G. Yuengling & Son Inc. “That day is almost here, and we’re thrilled to bring Yuengling to Iowa and Wisconsin. It’s always special to see new fans experience our beer for the first time.”
The family-owned company's expansion into Wisconsin and Iowa marks its latest effort to grow production and distribution into the Midwest. The announcement comes just a year after the brewery revealed plans to expand into Illinois.
The Yuengling Company was established in 2020 with Molson Coors Beverage Company as a separate joint venture to lead expansion efforts. Once distribution begins in Wisconsin and Iowa, Yuengling will officially be available in 30 states.
The brewery's lineup includes Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Flight, Premium, Premium Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Bock and Bongo Fizz.
“As a sixth-generation family brewer, our family has always believed that great beer brings people together,” said Wendy Yuengling, chief administrative officer. “Each new state we enter feels like welcoming more people into the Yuengling family. Expanding into Iowa and Wisconsin is another proud chapter in our nearly 200-year story, and we can’t wait to raise a glass with our newest fans.”
An official date for the beer's arrival in Wisconsin has not been announced. The brewery has provided a locator on its website for fans eager to try it once it becomes available.
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