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VISIT Milwaukee releases new ads showcasing city during DNC

Posted at 12:43 PM, Aug 14, 2020
and last updated 2020-08-14 13:46:41-04

MILWAUKEE — While the Democratic National Convention will direct a lot of attention here, VISIT Milwaukee has released two commercials that showcase the best of our city.

“Unique Unites” and “Powered by the People” feature performances of local musicians SistaStrings and Milwaukee’s Poet Laureate Dasha Kelly Hamilton, and contains footage of the Milwaukee Bucks’ Giannis Antetokounmpo.

The videos are meant to "reveal the innovative, diverse, and dynamic people and the institutions they shepherd that make the Milwaukee community so vibrant," according to a VISIT Milwaukee press release.

Created by award-winning Milwaukee agency Hanson Dodge, the videos describe Milwaukee as a surprising, welcoming, and modern community filled with civic-minded people with progressive Midwestern values.

“Now more than ever, it is important to showcase what makes Milwaukee unique through a powerful, positive message that encourages viewers from all over the world to take a closer look at Milwaukee, and come experience it for themselves,” says Peggy Williams-Smith, president & CEO of VISIT Milwaukee. “While Milwaukee has experiences the nation craves right now, stunning natural assets alongside five-star hospitality, it's our people who will leave a lasting impression. These commercials honor them.”

VISIT Milwaukee says it will widely disseminate the videos during the convention to attendees, virtual delegates, caucus members, and via social channels. These videos are part of a broader marketing effort for the city that is designed to attract business, convention, and leisure travelers.

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