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UW-Milwaukee Panther Arena, Wisconsin Center swap soft-drink vendors

Pepsi signs pouring rights for the Wisconsin Center
Posted at 11:23 AM, Jul 07, 2019
and last updated 2019-07-07 12:23:04-04

Different tastes and preferences are coming to the Wisconsin Center District, according to our partners at the Milwaukee Business Journal. The entertainment district has signed with a different soft-drink provider.

The UWM Panther Arena, Wisconsin Center and the Miller High Life Theater will stop selling Dr. Pepper Snapple Group Inc. products like RC Cola, Dr. Pepper and Canada Dry ginger ale after the owners signed an agreement with PepsiCo Inc. for exclusive pouring rights.

The move comes after CEO Marty Brooks sought better financial terms from the district's soft drink supplier.

“PepsiCo will provide convention attendees, sports fans and concert-goers with a broad range of desired products, ultimately enhancing their overall experience in our spectacular buildings,” Brooks said in a press release.

The new beverages at Wisconsin Center District venues will include Pepsi, Aquafina, LIFEWTR, Mountain Dew, bubly, Gatorade, Tropicana, Starbucks ready-to-drink coffee, Lipton and Pure Leaf teas. The Miller High Life Theatre also will feature premium water options like Voss, according to Neil Pryor, president of PepsiCo Beverages North America Central Division.