OAKLAND, CA - OCTOBER 16: Southwest Airlines planes taxi at the Oakland International Airport October 16, 2008 in Oakland, California. Southwest Airlines reported a loss today, the first time in 17 years, as the company was forced to write down third quarter fuel hedging costs. The airline reported a loss of $120 million for the quarter despite an 11.7 percent increase in revenues. (Photo by Justin Sullivan/Getty Images)
Getting to Houston just got a lot easier for Milwaukee-area travelers.
The first passengers on a new direct Southwest Airlines from Milwaukee's General Mitchell International Airport to Houston-Hobby Airport will take to the skies Thursday morning.
Milwaukee County Executive Chris Abele and other dignitaries will be on hand to celebrate the news at 9:30 a.m. in Concourse C.