Small Business Saturday is all about introducing customers to independent shops. The initiative started six years ago.
Christine Carpenter, a manager at From The Heart, a small decoration store in Cedarburg, encourages everyone to shop small.
"The more times you can come down and support us, the better off we'll all be...There are so many small businesses out there that are struggling because sometimes people are buying things online and not going to the stores," she said.
Her shop has been in business for 21 years, and she knows it wouldn't have lasted this long without support from the community.
"You build friendships with people and they know that they can come and depend on you to have something for them. Small businesses have more unique things that you just can't find everywhere," said Carpenter.
And that's one of the things that attracts shoppers like Ryan Bundy and Hannah Lees.
"You never know what you're going to find."
The couple lives in Denver, but they are in town for the weekend. They say shopping small is something they do year round, not just for Saturday.
"I think it's important to support the people that are your neighbors over big businesses," said Lees.
Because on top of helping them out, Christine says customers will also get a better connection with employees.
"You build friendships with people and they know that they can come and depend on you to have something for them," said Carpenter.