NewsLocal News


Shari Black named Executive Director, CEO of Wisconsin State Fair Park

WSF - Shari Black.jpg
Posted at 8:27 PM, Mar 09, 2022
and last updated 2022-03-09 21:27:29-05

WEST ALLIS, Wis. — Shari Black, current Interim Executive Director/CEO of Wisconsin State Fair Park, was officially named Executive Director/CEO on Wednesday.

Black has served in the interim role since October of 2021.

“Shari is a strong leader who has the skills and abilities necessary to continue the success of Wisconsin State Fair Park,” said John Yingling, Chairman of the Wisconsin State Fair Park Board of Directors. “She brings extensive experience in operations, fair programming, budgeting, board governance, and relationship management to this role, and is well-respected within the organization and the fair industry. The board looks forward to working with her well into the future.”

Black will oversee a staff of nearly 50 full-time permanent employees and more than 1,000 part-time and seasonal employees.

Black has held several positions at State Fair Park since joining the team in 2016 as Event Services Director. She initially oversaw sales and contracting of non-fair event rentals, and was also tasked with managing aspects of the annual Wisconsin State Fair, with an emphasis on the Fair’s independent ride and game area, SpinCity.

According to a news release, in 2019, Black assumed the role of Chief Programming Officer. In this executive leadership position, she oversaw rides, attractions, agriculture, competitive exhibits, entertainment, and vendor services for the annual State Fair. Black came to Wisconsin State Fair Park with a wealth of knowledge and skills she developed working for the Waukesha County Fair Association for nearly 20 years, including 15 years as Executive Director."

Black has a bachelor's degree from Carroll University and formerly served as the board president of the Wisconsin Association of Fairs.

"She also holds a Certified Fair Executive (CFE) designation through the International Association of Fairs and Expositions (IAFE), is a graduate of the association’s Institute of Fair Management and has served on numerous committees and boards for the association," a news release states. "She currently sits on the board of the Outdoor Amusement Business Association and the Advisory Committee of the National Independent Concessionaires Association."

Report a typo or error // Submit a news tip