It's the addiction sweeping the country.
"I've walked like 20 miles," said Nick Angello of his time playing Pokemon Go.
When Christine Shepard's kids showed her the game, she wondered if there might be a "spot" near her business, Just Kiln' Time in Menomonee Falls.
"I took the kids here and it's on the side of the studio," she said.
So after watching groups of people walk past the pottery painting studio, Shepard thought of a way to catch customers as they're catching Pokemon.
"If they come to get a refill, we'll wave the $8 studio fee if they paint that day," said Shepard.
Plus, she's revamping summer camps to make them Pokemon themed.
"If they're going to be walking around past the shop [I'll] bring them in," explained Shepard. Shepard hopes more people will explore the area as they're out trying to "catch them all."