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Penzeys Spices is 'looting' its Kenosha store, CEO says in thoughtful letter

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Posted at 10:03 PM, Aug 28, 2020
and last updated 2020-08-28 23:03:18-04

MILWAUKEE — The CEO of Penzeys Spices is doing some deep thinking after dozens of stores were looted and damaged in Kenosha in the wake of the police shooting of Jacob Blake.

Bill Penzey wrote in a letter Thursday that he supports the protests over injustice and brutality. But he contemplated a reality that just didn't happen to his Penzeys store in Kenosha.

"But what to do? My mind went to that idea that we would feel differently if it was our store that was looted. When I asked around: 'What if we looted our own store?' What if we took a snapshot of our Kenosha store’s inventory tonight and simply gave away exactly that amount of inventory in the coming weeks?" Penzey wrote.

If you didn't know, Penzeys is based just outside of Milwaukee, in the City of Wauwatosa.

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Read the full letter below:

"Someone wrote to say that you would be singing a different tune if it was your store being looted. I’m by no means perfect but seriously no, I wouldn’t. Human life means everything; stuff, not so much."

"Hearing that the NBA Milwaukee Bucks, in response to yet another police shooting of a Black man, this time just south of Milwaukee in Kenosha, Wisconsin, chose in unison to walk away from yesterday’s playoff game and were willing to take the loss, for me brought such a sense of hope and that the tide will no longer stay unturned."

"I agree with them. To me today just feels a lot like April 4, 2018, the fiftieth anniversary of Dr. King's assassination. That day we paid our people and kept things shut because that was not a day for commerce. After some early inquiries about doing the same today it became clear that we were able to do that because we planned ahead and because it was a time before the Coronavirus. To do that today would mean calling to reschedule all of today’s touchless pickup orders. As parents of young kids entering the back to school phase with all the extra hoops the virus demands, I get that now is not the time to add extra burdens. So no shut down today."

"But what to do? My mind went to that idea that we would feel differently if it was our store that was looted. When I asked around: “What if we looted our own store?” What if we took a snapshot of our Kenosha store’s inventory tonight and simply gave away exactly that amount of inventory in the coming weeks? Unlike the Minneapolis Uptown store that was in the center of things, our Kenosha location is out by the highway and does not have much chance of looting itself. What if we just gave our spices and seasonings to food pantries and gift boxes to organizations trying to raise money to fund change?"

"Everyone here was like yes, let’s do that. Even my mom at dinner last night cheered on the idea. And as much as we could just look online for worthy recipients, with so many customers in the Kenosha area I would like to start with asking for your suggestions of where things should go. If you are connected to a good organization in the area please let us know about it at editor@penzeys.com."

"And please learn the difference between those who simply say law and order over and over again and those who do the hard work of actually achieving it. Until we have a president that respects the laws of this country we won’t have order; it’s that simple."

"And once again, hats off to the Milwaukee Bucks. So much of America’s future comes down to voter turnout in the city of Milwaukee. That the members of the Bucks are time and again working to earn the moral authority to ask for that Vote is something big. That their voices reach out to our suburbs and beyond is honest cause for hope. Well done."

"And please send your thoughts to those living through the horrors of Hurricane Laura right now. They will need our compassion.

Thanks for healing the world.

Bill."

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