For a generation of kids, it was "the biggest toy store there is," according to its jingle. Now Toys 'R' Us is going out of business.
That means 800 stores will close and 30,000 workers will lose their jobs. And for a whole generation, they also lose a link to their childhood.
"In the 80s, when I was a kid and I kind of sang along with the jingle and I was like, 'Ahhhh, good ole days'," said Lina Bahhur.
"I grew up right down the road by Wilson Park, this was my toy store," said Adam Czajkowski, referring to the Toys 'R' Us near 27th Street and Howard Avenue.
"I have been driving past here even when I was a kid and I grew up in Burlington. And I remember coming past this store and always thinking it was a fun place to go," said Amy Hintz.
But ask their kids if they were sad to hear Toys 'R' Us is bankrupt and will close its doors, and you get shrugs instead of sadness.
According to reports, big-box retailers like Walmart and Target striped away at Toys 'R' Us sales and along with online retailers like Amazon.
Some shoppers rushed out to the 27th Street location Wednesday night after the news broke was because they had leftover gift cards.
"You have a gift card and you want to use it," said Bahhur.
Or ordered merchandise.
"We are coming here to make sure they can fulfill orders," said Czajkowski.
The company has said it plans to liquidate all it's store but has not said how quickly that will happen.