MILWAUKEE, Wis. — A new vendor is coming to Crossroads Collective in Milwaukee and it's a non-alcoholic cocktail bar!
The Counter Day Bar will open its doors on Feb. 1 on Milwaukee's East Side. The owner, Ryan Castelaz, is the founder and creative director of Discourse, a coffee workshop.
He is expanding his horizons into the non-alcoholic cocktail world in hopes of ridding the world of the term "mocktail" and instead help "guide non-alcoholic cocktails to their rightful place at the cocktail table."
"Rather than thinking of non-alcoholic cocktails as a mimicry or a pale substitute for the familiar cocktail, we aim to demonstrate that we can produce the complexity, the finish, the connective experience, and of course the fun of a great cocktail without requiring alcohol,” Castelaz said.
According to a news release, the opening menu will feature non-alcohol cocktails based on the nine Aesop fables and Greco-roman myths. Each has been workshopped and offers a presentation and profile similar to that of your favorite cocktail.
The new bar will be open every day from 3 p.m. until 9 p.m., offering a 4-seat tasting counter. Customers can purchase a three, five, or seven-course tasting menu, or order cocktails a la carte for a more casual experience. Reservations are recommended but you can always walk up to the service bar and order.
For those who prefer coffee over cocktails, don't worry. Discourse's two locations in Milwaukee will remain open.
