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Milwaukee Bucks announce new boutique hotel to be built in Milwaukee's Deer District

Posted at 10:54 AM, Sep 09, 2020

MILWAUKEE — On Wednesday, the Milwaukee Bucks announced a new partnership that will bring a luxury boutique hotel to the Milwaukee Deer District.

The new hotel is scheduled to open in 2023. However, the development is expected to break ground this fall. It will be located at Juneau Ave. and Vel R. Phillips Ave., directly north of Fiserv Forum.

According to the Bucks, the hotel will be part of Marriott International’s Autograph Collection of independently owned upscale and luxury hotels.

“This will be one of the premier hotels in Milwaukee with an ideal location and will further enhance Deer District as a year-round destination,” said Milwaukee Bucks and Fiserv Forum President Peter Feigin. “We’re grateful to work with NCG, a fantastic Wisconsin-based partner with a proven record in the hotel management industry, to bring a first-of-its-kind, preeminent boutique hotel to Deer District.”

The development is expected to create 100 permanent jobs, and several hundred construction jobs.

The hotel will feature approximately 200 guest rooms, mobile check-in and check out, keyless entry, motion sensor lights, and internet TV's in the room that offers Netflix, Hulu, and other streaming services.

“This is an important step forward in the redevelopment of this part of Milwaukee,” said Milwaukee Mayor Tom Barrett. “Reaching this juncture has required planning, investment and vision from everyone involved. I am optimistic about the success of this project and the redevelopment of the entire neighborhood.”

The hotel will also offer several public spaces including multiple food and beverage options that cater to the guests and the public, including an elevated restaurant and bar/lounge area, meeting spaces, and an outdoor terrace and plaza area.

The organization is also looking into building office spaces and a residential building across from Fiserv Forum.

"We have had tremendous interest in the residential area even in the middle of a pandemic," said Michael Belot, Senior Vice President of Bucks Ventures and Development.

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