New this year are smoke-free stage areas. Smoking and vaping are banned. Tobacco-free advocates said Mexican Fiesta is the first festival to expand smoke-free areas to this extent.
"They really want to protect the health of their patrons. They wanna promote this as a family event so it’s good," Anneka Mohr with the City of Milwaukee Tobacco-Free Alliance said.
With perfect weather on the horizon this weekend, visitors said they were just soaking it in.
"I am absolutely loving it. I’m excited for the festival and all the music and the entertainment that they’ve got going on down here. I’m looking forward to coming back tonight actually," Christopher Tsukichi who was at the festival for lunch said.
Mexican Fiesta lasts through Sunday.