Meijer department stores will be getting rid of their women's plus-size department.
Women's plus-size clothing will become integrated into the missy and women's departments, which would put plus-size clothing on the same rack as the rest of the women's clothing.
The department store chain says it is proud to create a shopping experience based on trends, not size and claims it’s the industry leader making this change.
Meijer will also begin to charge the same price for all clothing sizes and no longer charge more plus-size clothing, despite the higher production costs.
“Plus-size apparel is often priced higher than missy or women’s sizes,” said Annette Repasch, group vice president of soft lines for Meijer. “We believe all our customers deserve to pay the same price for the same trends, regardless of size.”
By integrating all clothing sizes into one department, Meijer says it will be able to add more clothing lines, trends, and styles to their women’s clothing department.
“Over the past few years, we’ve placed an increased focus on bringing more on-trend, affordable apparel to our customers,” said Peter Whitsett, executive vice president of merchandising and marketing. “This fresh approach to shopping represents a continuation of that commitment, giving our customers the trends they’re looking for, regardless of what size they wear.”
Meijer says customers will start noticing these changes in all 230 stores by early 2017.