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Lay's is looking for Wisconsin smiles to feature on their chip bags

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Posted at 9:07 PM, Jan 21, 2020
and last updated 2020-01-21 22:07:08-05

The potato chip company Lay's is looking for local Wisconsinites with great smiles to feature on millions of their chip bags.

Do you have a great smile? Do you love smiling for the camera? If so, then this is for you.

According to a press release, Lay's is looking for new smiles for their 2020 Smile with Lay's campaign.

To apply, you simply have to head to and nominate yourself. If you don't want to be featured but know someone who would be perfect for the campaign, the website also allows you to nominate someone.

In addition to searching for new smiles, the company also released three new flavors just in time for the Super Bowl.

  • Lay's Cheddar Jalapeño
  • Lay’s Poppables Sea Salt & Vinegar
  • Lay’s Kettle Cooked Flamin’ Hot

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